Campus and the Life Changing Eye Opener Essay Example | Topics and Well Written Essays - 750 words

Campus and the Life Changing Eye Opener - Essay Example This was through a campus  club  known as AIESEC. This experience changed my life profoundly and sparked a level of  awareness  that I  previously  did not have. A good number of the movies I had watched while growing up presented campus as  a place  to have mad fun. Caution  was thrown  to the wind as the students explored and experimented with their lives.  Whereas I am not claiming  conclusively  otherwise, I  feel  that there is a  side  of campus movies the movies totally ignore; the constructive side.  Oblivious of this view of campus, I had joined the  place  when  ready to  experience  the thrills I had seen in the movies.  Out of chance, I had joined this student’s  business  club, AIESEC. The  club  concerns itself with offering a  platform  to develop agents of positive change and leaders, with strong interests in business, entrepreneurship and project management. The  club  also offers its members oppo rtunities to  visit  business establishments to  witness  the best practices at work. It was during one of such activities in AIESEC that my life changing  experience  occurred. ... The level of  efficiency  arising from such  proper  organization  was clearly  discernible. Besides, the factory seemed to have an  unspoken  culture  as there was no one barking orders and reprimanding junior staff. The  second  thing I came across was the  commitment  to sustainability and environmental awareness. I do not claim to be the most environmentally  unaware  individual  at that time, but I had not seen such levels of active pursuit of sustainable practices and eco-friendliness, epitomized by  production  of the Prius and massive cuts on energy expenses. Massive research  had been done  into the most  efficient  technologies and building designs, while  ordinary  practices  were adopted  during  everyday  roles. While the capital costs would appear restrictive, the benefits in cost saving, motivation and customer  admiration  are  invaluable. The third and  last  impact  of the trip to TEMA was sparking my  global  awareness. The company is clearly a  global  leader; identifying  global  trends and how they affect Toyota; training staff to be  global  business leaders among other  global  perspectives. An experience is not life changing if one fails to act on it. I built upon the impact of the trip to TEMA first through undertaking research on the concepts learnt from the visit. Thus, I gained  an understanding  of the Toyota Way Culture and Lean management systems that brought about the efficiency, hard work and  motivation  I had observed (Toyota-Global). In fact, most other firms use a Toyota Way  variant  referred to as Six Sigma to optimize performance (Liker and Hoseus 37). I also gained much  interest  and understanding on sustainability and eco-friendliness, and how to build a

Contemporary Marketing- Consumer Behavior Research Paper

Contemporary Marketing- Consumer Behavior - Research Paper Example The type of marketing that is in place today is what is referred to as contemporary marketing. Contemporary marketing, unlike the previous types, has so many considerations to put in place because of the advancements in consumer behavior. While in previous years the procedures involved in successful marketing were simple and absolute, today the complexities have made a somewhat difficult task (Mills, 2004). This paper’s focal point is to analyze and outline the major issue that may arise from consumer behavior and contemporary marketing. The paper also focuses on the link that lies between the two concepts. The issued discussed in this paper are those that are directly related to consumer behavior and contemporary marketing. The issues presented are not the sole viewpoint from which the matter at hand can be analyzed. The level on which a person is dependent on their references varies with the closeness that they share (Charlesworth, 2014). Firstly, there is the primary category of references. This group of people consists of friends, coworkers, family members, and relatives. These people usually influence the consumer reasons. The first reason is that they may have used the product in question at a certain point in time. The second reason is that they may have specific knowledge concerning the product in question. The third reason, the greatest, is that the relationship that an individual has with the people listed determines their categorization in the following groups; Bachelor, Newlywed, Parent, Old age (with adult children). A Bachelor for instance, only values their preference and satisfaction. A parent on the other hand must make purchases that are of value and does not inconvenience their offspring According to a research study carried out by PMR research; consumers prioritize these this influences in different measure. Out of a study carried of 500 regular consumers of a multipurpose store the following