Marketing Plan For an Innovative New Product

Target Market The identification of a target market is important before the launch of a new product. When launching the â€Å"cyclone† brand, the target market constitutes a group of people who will be interested in buying the product (Hiam 2). Identifying the target market for the â€Å"cyclone† brand is not an easy thing, especially because the product contains many features which appeal to different market segments.Advertising We will write a custom essay sample on Marketing Plan For an Innovative New Product specifically for you for only $16.05 $11/page Learn More However, in identifying the right target market for the â€Å"cyclone† product, several factors ought to be considered. First, it would be crucial to identify the demographical characteristics of the target population. The demographical characteristics would include information such as the population’s age bracket, income levels, educational background, gender an d such like factors. Secondly, it will be crucial to identify the geographical location of the intended customer group. The geographical location of a market would determine the demand for a given product. For instance, it would be useless selling jackets in a geographical location with a desert-like climate. In the same manner, certain geographical locations are known to demand certain goods and services more than others. For instance, the Puma shoe company has been known to perform well in Latin American and European countries when compared to the rest of the world (Hiam 19). Lastly, in identifying the right target market for â€Å"cyclone†, the psychographic characteristics of the population have to be considered. These psychographic elements will include the personality and behavioral traits of the target population group. The collective interests of the population group will also be included in this analysis. Comprehensively, these elements will have to be analyzed to es tablish how they complement the sale of â€Å"cyclone† products. Product Positioning Positioning a brand in the market is a critical component for market success. Its importance cannot be underestimated because brand positioning is more than the product’s sales. In fact, product positioning is a promise to the customers to explain how the product fulfills their needs (through the elements it guarantees them) (Hiam 23). To establish an effective brand position strategy for Cyclone, it would be crucial to determine the core values of the brand. For instance, it will be crucial to establish if the brand thrives because of excellent quality or good pricing. Once these values are determined, pursuing the same values in the market will amount to a good brand positioning strategy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More IMC Campaign In coming up with the best IMC plan for â⠂¬Å"cyclone†, several factors need to be considered. First, a thorough promotion opportunity analysis should be done to establish the competitive analysis, opportunity analysis, target market analysis and customer analysis of the brand. From this point, corporate strategies should be formulated. The corporate strategies include corporate image strategies, brand development strategies, brand positioning strategies, distribution strategies, business-to-business strategies, public relations strategies, and evaluation strategies. The last process of developing an IMC campaign will be to identify an integrated market communications strategy plan. This plan includes coming up with a set of objectives for the IMC plan and a budget to achieve the intended objectives of the IMC plan. The first objective will be centered on consumer needs and requirements while the second objective will be centered on determining the product’s distribution channel. The last objective of the plan will be centered on determining the right business-to-business strategy (Hiam 53). Price Determination Determining the right price for the â€Å"cyclone† product depends on several strategies. For instance, the distribution channel of the product is bound to determine the overall price of the product because longer distribution channels are bound to command high prices and short distribution channels amount to low prices. However, the â€Å"cyclone† brand will be produced with a high-end market in mind. To keep the prices affordable for a wider consumer group, a shorter distribution channel will be chosen. Also, the price of the â€Å"cyclone† product will be determined by the cost of production and the price of substitute and complementary products in the market. Obviously, the price of the product cannot be sold less than the opportunity cost and therefore, the product will be priced higher than the product cost. This cost will be compounded with the productâ €™s distribution cost, to come up with a reasonable mark-up price for the product. The price of substitute and complementary products will also determine the price of the â€Å"cyclone† product. If the price of substitute products will be low, the price of cyclone will also have to be comparatively low. The same is also true if the price of the substitute product is high because if the price of the substitute product is high, it will be easy to sell the product at a reasonably high price since there will be minimal price competition (Hiam 23).Advertising We will write a custom essay sample on Marketing Plan For an Innovative New Product specifically for you for only $16.05 $11/page Learn More CRM System Designing an effective CRM system will have to be done with the customers in mind. This strategy is crucial because customer feedback will be important in developing future product improvement strategies. The provision of customer service thro ugh the CRM system will also be done with a keen emphasis on the medium for service offing. Customer development will be achieved if the CRM is designed to have a feedback mechanism where customers can communicate with the company and inform them of any areas where customer development can be improved. The internet can be an effective tool in ensuring the goals of the above strategies are realized (Hiam 2). Works Cited Hiam, Alexander. Marketing for Dummies. New York: For Dummies, 2009. Print. This essay on Marketing Plan For an Innovative New Product was written and submitted by user Anya Kirby to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Easter Islands End

Easter Islands End The writer discloses the actions taken by the Easter Island people a couple of centuries ago. The details indicate destruction of forests, vegetation and animals through the chaotic and cannibalism behaviours. Advertising We will write a custom essay sample on Easter Island’s End specifically for you for only $16.05 $11/page Learn More According to Diamond (1995), the end of Easter Island is visible from the abandoned buildings and the mystery of isolation evident from the lack of vegetation and the gigantic stone statues and skyscrapers that seems to outgrow everything else such as the temples at Angkor. The writer indicates the story of Easter Island is not only a historical tale but also an imperative warning to current civilization. As indicated in the writing by Diamond (1995), the view of the Island is a land without habitual vegetation such as trees lacks animal life and particularly comprises of a low populace of approximately 2000 people. The stone structures that appears gigantic on stone platforms shows devastation from which the writer proposes an inhibition by Polynesians. On the analysis of the natural resources, the writer shows the richness that existed before the reforestation stopped. Deforestation is the cause of death of animal life and the devastating effects eventually destroys the crops. The deforestation was as a result for the need to erect strong stone statues in competition over power among the local clans. The fight for power was probably one of the causes of the land’s demise. The writer indicates and emphasizes on the aspect of brutal misuse/abuse of nature as the root cause of the destruction. The leaders or those who were in authority never had the will and ability to prevent the destruction. The final indication of the writer is that, the historical destruction of the Island is a prospect for the future of the whole world. From a personal point of view, the author’s initial argume nt regarding destruction of nature that causes devastation is very logical and authentic. From the beginning, the writer tries to raise the subject relating to the importance of civilization. However, from a defensive point of view, some indications of the theory such as the approximation of the population and the prediction over probability to have enough basis resources seem hypothetical. It is not easy to judge the economical life of Easter Island population as well as the effects on the natural resources by considering a single aspect. The evidence may lack sufficient basis over the economical life. Economic status is the main influence over other human activities such as political eminences, people’s attitudes and social existence.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The damages on Easter Island were catastrophic but the writer only focuses on the human ne gative activities. Various factors would have catalyzed people to obliterate the forests or other ecologically related aspects to cause the destruction. Natural catastrophes can equally damage a country’s civilization. Even if people destroyed the Island as the writer claims, there is a high probability that they never realized the consequences because their low level of development, considering the time possibly influenced the activities as opposed to their conscious mind. The social-political or economical system in existence then is not accurate or definite; therefore, they might have reacted as part of nature. Does it mean that implications over existence of dry land or desert where it used to be a sea or a tropical forest always befall the people who live nearby? It is not possible to predict the future or analyze the past base on one important economical factor. There is a wide difference in the level of development; therefore, the prediction of a similar future rega rding the fall of civilization is not eminent or logical. There is a close connection of countries today and thus the characteristic or growth of civilization. Advancement in technology can allow destruction of the world in a couple of days but civilization does not permit. People need to learn from the history of such civilization as the writer specifies but the probability of the fall is almost zero. References Diamond, J. (1995) Easter Islands End. Discover Magazine. Retrieved from Http://www.hartford-hwp.com/archives/24/042.html

Campus and the Life Changing Eye Opener Essay Example | Topics and Well Written Essays - 750 words

Campus and the Life Changing Eye Opener - Essay Example This was through a campus  club  known as AIESEC. This experience changed my life profoundly and sparked a level of  awareness  that I  previously  did not have. A good number of the movies I had watched while growing up presented campus as  a place  to have mad fun. Caution  was thrown  to the wind as the students explored and experimented with their lives.  Whereas I am not claiming  conclusively  otherwise, I  feel  that there is a  side  of campus movies the movies totally ignore; the constructive side.  Oblivious of this view of campus, I had joined the  place  when  ready to  experience  the thrills I had seen in the movies.  Out of chance, I had joined this student’s  business  club, AIESEC. The  club  concerns itself with offering a  platform  to develop agents of positive change and leaders, with strong interests in business, entrepreneurship and project management. The  club  also offers its members oppo rtunities to  visit  business establishments to  witness  the best practices at work. It was during one of such activities in AIESEC that my life changing  experience  occurred. ... The level of  efficiency  arising from such  proper  organization  was clearly  discernible. Besides, the factory seemed to have an  unspoken  culture  as there was no one barking orders and reprimanding junior staff. The  second  thing I came across was the  commitment  to sustainability and environmental awareness. I do not claim to be the most environmentally  unaware  individual  at that time, but I had not seen such levels of active pursuit of sustainable practices and eco-friendliness, epitomized by  production  of the Prius and massive cuts on energy expenses. Massive research  had been done  into the most  efficient  technologies and building designs, while  ordinary  practices  were adopted  during  everyday  roles. While the capital costs would appear restrictive, the benefits in cost saving, motivation and customer  admiration  are  invaluable. The third and  last  impact  of the trip to TEMA was sparking my  global  awareness. The company is clearly a  global  leader; identifying  global  trends and how they affect Toyota; training staff to be  global  business leaders among other  global  perspectives. An experience is not life changing if one fails to act on it. I built upon the impact of the trip to TEMA first through undertaking research on the concepts learnt from the visit. Thus, I gained  an understanding  of the Toyota Way Culture and Lean management systems that brought about the efficiency, hard work and  motivation  I had observed (Toyota-Global). In fact, most other firms use a Toyota Way  variant  referred to as Six Sigma to optimize performance (Liker and Hoseus 37). I also gained much  interest  and understanding on sustainability and eco-friendliness, and how to build a

Contemporary Marketing- Consumer Behavior Research Paper

Contemporary Marketing- Consumer Behavior - Research Paper Example The type of marketing that is in place today is what is referred to as contemporary marketing. Contemporary marketing, unlike the previous types, has so many considerations to put in place because of the advancements in consumer behavior. While in previous years the procedures involved in successful marketing were simple and absolute, today the complexities have made a somewhat difficult task (Mills, 2004). This paper’s focal point is to analyze and outline the major issue that may arise from consumer behavior and contemporary marketing. The paper also focuses on the link that lies between the two concepts. The issued discussed in this paper are those that are directly related to consumer behavior and contemporary marketing. The issues presented are not the sole viewpoint from which the matter at hand can be analyzed. The level on which a person is dependent on their references varies with the closeness that they share (Charlesworth, 2014). Firstly, there is the primary category of references. This group of people consists of friends, coworkers, family members, and relatives. These people usually influence the consumer reasons. The first reason is that they may have used the product in question at a certain point in time. The second reason is that they may have specific knowledge concerning the product in question. The third reason, the greatest, is that the relationship that an individual has with the people listed determines their categorization in the following groups; Bachelor, Newlywed, Parent, Old age (with adult children). A Bachelor for instance, only values their preference and satisfaction. A parent on the other hand must make purchases that are of value and does not inconvenience their offspring According to a research study carried out by PMR research; consumers prioritize these this influences in different measure. Out of a study carried of 500 regular consumers of a multipurpose store the following

Central business district investigation Essay Example for Free

Central business district investigation Essay Introduction: The inner city is the zone between the central business district (CBD) and the suburban housing areas. In British cities the inner city grew during the industrial revolution. Factories were built on the edge of the historic towns, now the CBD. Many people view inner city areas as rather dull and depressing as they tend to be overcrowded and polluted. Unfortunately even though the problems of inner city areas are apparent the local councils and business and invested a greater proportion of money in CBD rather then inner cities, which has lead to an escalating problems. The Diagram illustrates the burgess conurbation model, which highlights the various areas of a conurbation settlement: The burgess model of urban land consists of five concentric circles arranged around a CBD inner core. All conurbation models initiates with the central business district (CBD), which forms the heart of a settlement. Large businesses exist here since they are the only ones able to afford the high land values and rents. The inner city is the 2nd zone in the burgess model. This zone represents old industry established at the birth of the city. The third zone is known as the Low-class residential which is located in the inner city close to the old industries. This was because the poor who worked in these industries had to be local. The medium class residential represents the penultimate zone. This is more expensive housing catering for the moderately wealthy populace. The final zone is the high class residential located in the rural urban fringe. This is the most affluent area and caters for the wealthiest element in the population. According to this model, cities grow outwards from the original site; therefore properties are younger on the outskirts of the city. The Burgess Urban Land Use Model In 1925, E. W. Burgess presented an urban land use model, which divided cities in a set of concentric circles expanding from the downtown to the suburbs. This representation was built from Burgesss observations of a number of American cities, notably Chicago. The main characteristic of the inner city was for the industries to build factories to maximise production. The land was cheap and there was room for expansion for the industries. Houses were constructed local to the factories so that workers would not need.

Essay on Dignity of the African People in Chinua Achebes Things Fall A

Dignity of the African People Conveyed in Things Fall Apart In Chinua Achebe's Things Fall Apart, it is shown that the African people had their own complex culture before the Europeans decided to "pacify" them. The idea that the dignity of these people has been greatly compromised is acknowledged in the essay "The Role of the Writer," which is explanatory of Achebe's novels. A writer trying to capture the truth of a situation that his readers may know little or nothing about needs a sense of history in order to appropriately address the topic. It is not enough "to beat" another writer to the issue. Writers should make the attempt to express a deeper understanding. Without proper mental investment in a written work, the product will be a shallow representation of what it is meant to convey. Achebe chose to write his novel realistically. He includes the beauty of the Ibo's culture, as well as the gruesome. He recorded that a man might help kill his own adopted son for fear that he would be "thought weak." He also revealed that newborn twins were thrown away. Along with the "great depth" comes tragedy, but all of the details were required to make an accurate presentation of the subject. The writer must understand that the truth is not selective to the pleasant facts. The District Commissioner believed that it was important that he "be firm in cutting out the details" and decreed that a paragraph would suffice for the explanation of Okonkwo. However, Achebe, in essence, wrote an entire novel about this character. It is arrogant to believe that the complete understanding of a human being can be accomplished so easily. The character of the District Commissioner is a prime example of a biased ... ...priciously without consideration to the public's attention to written news. Care must be taken and time set aside to allow for every needed aspect of a literary work to develop. Writing for expediency often excludes the "value and beauty" in the culture of the Africans. Fallacious arguments and insincere statements result from hastening a document. Writers have the opportunity to "tell the people" the harsh realities of the past. Each one who writes about the colonial period has the choice to just write something or to write something substantial. The goal of a writer should be to influence the world for the better. With a proper attitude towards the material, knowledge of the history, and care taken for the preparation, the dignity and self-respect lost to the African people can be regained, and many can know "where the rain began to beat them."

Family and Government in Chinese Social HIstory Essay

Chen Village, China, gives us a close-up look at the life of majority of China’s population – the villagers – during the era of Communist leadership and policies during the 20th century. It presents an enthralling account of facts on Chinese villages in the throes of Maoist revolution followed by dramatic changes in village life and local politics during the Deng Xiaoping period. The once-backwater village is today a center of China’s export industry, where more than 50,000 workers labor in modern factories, ruled by the village government. This new edition of Chen Village illuminates, in microcosm, the recent history of rural China up to the present time (Chan, Madsen and Ungera). The passage manifests the revolution Chen village, and the whole of China as well, underwent in terms of her industrial aspect alongside with China’s shift from Communist Government to a Peoples’ Republic via a Revolution. Guo Xun, in â€Å"The Evils of the Old Marriage System (1921)†, explained the importance of a happy home. The bitterness of work is not worth the toil if its proceeds are not for something of prime importance for the worker. This emphasizes the oneness of government and people. It is of utmost necessity that the government is by the people; because it is only when it is theirs’ that they will obey whatever the government would command. The analogy of Guo Xun about the effects of forced marriage to a family and to the society to that of the whole country is very precise with what happened in the later parts of the history of China. When marriage is forced, the man and wife will not be committed to work for the family. When the couple does not work, they create a tremendous negative effect on the productivity of the society. When the parents do not do well for the family, they cannot make the children secured so as to develop obedience from them. Rightfully, when a government is not by the people, they will never harbor the passion to obey what the government suggests, instead, the constituents of the country will start to rebel and clash from the government so as to develop a revolution†¦ a revolution that in almost all cases and in almost every country that it existed results to a half-way victory – a new government to look over a barren, bloody land. In contrast to Hu Hanmin’s philosophy where the power to decide for the constituents is in the family head, Guo Xun, believes that there should be mutual understanding between the government and the constituents in order to establish a harmonious nation. If one looks at Chen Village now that China is under a Peoples’ Republic kind of government, it will look ten thousand miles afar better than when it was ruled by communism. A republican would so much likely be happy with what he can see than how a communist would be. And everything happened this sustaining up to this days because China did not continue to live under the power of a single communist leader whom the majority did not choose for them to obey, but asserted their right for a happy family†¦that one that is not forced, but is mutually and wholeheartedly committed to extend public service to an obedient people. Work Cited Anita Chan, Richard Madsen, and Jonathan Ungera. 2009. â€Å"Chen Village†. Revolution to Globalization, Third Edition. 29 May 2010.